Spec Brand Film
scroll
Out
Here.
Here.
A campaign for Bluepeak
Backyard Creative · 2026
01 / Bluepeak
275,000
Homes.
Six states worth of places that feed the country, keep the lights on, and raise the next generation of people who'll run the rest of it.
Bluepeak built fiber to all of them.
02 / The Campaign
Out
Here.
Everyone else uses those two words to mean nowhere. This campaign uses them to mean everything.
Out here, a teenager just taught her grandpa how to video call. Out here, the hardware store has been in the same family longer than the highway. Out here, a woman just hung an Open sign on Main Street.
Bluepeak is already out here.
03 / Deliverables
The
Work.
Brand Film
:60, single voiceover over open country. Built for OTT, YouTube, and local TV. Bluepeak appears once, at the end.
Social Campaign
Six "Out Here" moments, one for each line of the voiceover. Built for Facebook, Instagram, and paid social, with standalone versions for OTT pre-roll.
Visual Identity
Cinematic photography, monumental type, and one accent color. Works across billboards, print ads, email headers, and digital.
Community
Real stories from people across Bluepeak's six states about what they're building out here. The campaign expands with every one.
4:5 Portrait / Social / Instagram
Out
Here.
Here.
Feeds the country.
Out
Here.
Here.
Your next doctor
is doing her homework.
is doing her homework.
Out
Here.
Here.
America decided something
was worth keeping.
was worth keeping.
16:9 Wide / OTT / YouTube / Email Header
Out
Here.
Here.
Just getting started.