Bluepeak + Backyard Creative

Every connection
has a story.

Bluepeak is bringing fiber to communities across the Midwest. The people on the other end of those connections have stories worth telling. I've been thinking about what that could look like, and I wanted to share a few ideas.

Why This Matters

Internet isn't a luxury.
It's essential infrastructure.

Education

Students need reliable access to learn, research, and connect with teachers. For families without it, the gap widens every year.

Healthcare

Telehealth means a patient in rural South Dakota can see a specialist without driving three hours. But only if the connection is there.

Small Business

Online orders, digital payments, remote collaboration. A reliable connection is the difference between growing and getting left behind.

Community

Video calls with family. Access to news and civic resources. The ability to participate in a world that's increasingly online.

0 Homes and businesses connected across 5 states
The Opportunity

The stories waiting
to be told.

Every new connection creates a moment. And the best way to show what "more than fast fiber" really means is to let the communities say it themselves.

01

The small business owner in Rapid City who can finally take online orders and ship nationwide. Her revenue doubles in six months.

02

The high school student in Sioux Falls doing AP coursework from home instead of staying late at the library for Wi-Fi.

03

The family in Midwest City on their first video call with grandma in another state. A small thing that changes everything.

These aren't hypothetical. They're happening right now in every market Bluepeak enters.

The Vision

What that could
look like.

Flagship

Community Impact Film

90 seconds. Real communities, real people, the moments that matter. The piece that sets the emotional tone for the entire brand. Not a commercial. A story.

Homepage, YouTube, Social, Events
Ongoing

Market Launch Stories

30 to 60 seconds each. For every new city Bluepeak enters. Local voices, local pride. An introduction that feels personal, not corporate.

Social, Local Media, Community Outreach
Series

Customer Voices

2 to 3 minutes. The rancher, the teacher, the small business owner. Authentic stories about what reliable internet made possible. No scripts, just truth.

YouTube, Website, Sales Enablement
A Little About Us

We know how to find
the human story.

We've spent 15 years telling stories for organizations where the mission is the message. From non-profits to national campaigns, the through-line is always the same: find the real people, capture the real moments, and let the story do the work.

0 Videos produced
0 Experience
0 Raised for communities
0 Single campaign reach

We've worked with organizations like Radical Mentoring and FCA, and we've produced campaigns that landed coverage on MTV, Fox News, and CMT. But the work we're most proud of is the work that moved people to act.

Let's talk.

No pitch. No deck. Just coffee and a conversation about the stories worth telling.

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